Learn more about us.
We is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in more than 35 locations and our products are sold in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies.
At our toy website, our purpose is to bring joy and imagination to children of all ages. We believe that play is essential to a child's development and our carefully curated collection of toys is designed to foster creativity, learning, and fun. Whether you're looking for classic toys that have been beloved for generations or the latest innovative products, we've got you covered. We are committed to providing high-quality toys that are not only entertaining but also safe and durable. Our ultimate goal is to make every child's playtime magical and memorable
Our mission at the toy website is to inspire and delight children while also promoting positive values and learning through play. We strive to offer a wide selection of toys that encourage creativity, imagination, and skill-building, all while providing a fun and enjoyable experience. We are committed to sourcing products from reputable and ethical manufacturers to ensure that our toys meet the highest safety standards. Our team is dedicated to providing exceptional customer service and ensuring that every child who interacts with our toys has a positive experience. Above all, our mission is to create a world where children can learn, grow, and thrive through the power of play.